An Illustrated Guide to Mobile Technology

And speaking of the smart phone in your hands, if you have wanted to "get in" on the mobile apps ecosystem and build a business around selling mobile apps, I'll show you how to do that in this book as well. In the section of consumer mobile apps, we'll analyze the DNA of immensely successful smart phone apps. We'll look at what it takes to make your app stand out from the crowd. I'll also explain the revenue models that you need to know to capitalize on your's app success.

Similarly, if you are the owner, CEO, CTO, VP or a senior decision maker, this book will help you answer three important questions: How can I use mobile technology to:

• Increase sales and improve my top line
• Improve customer satisfaction
• Improve operational efficiency and boost my bottom line

In the section on mobile technology, I dive into the technological underpinnings of mobile enabled ecosystems. This section is for you, if you have wanted to know what is FDMA, TDMA, CDMA, FDD, TDD and other curiously named wireless protocols, and why millions of people can talk on the open airwaves all at the same time without getting overheard, or why mobile spectrum is so expensive. If you are curious about what exactly lies inside your cellular phone, or how your mobile phone connects to the network and starts a call, this section will satisfy your curiosity. You will also learn about the internal workings of mobile operating systems what makes mobile OSes and processors so special, and how push notifications, mobile device management, MEAPs, mobile enabled websites or a dozen other mobile enabled eco-systems work.

And finally, in the epilogue we'll try to peer over the horizon to see where mobile technology is headed and in doing so, I'll touch upon 'wearables' and automotive mobility and the internet of things.