Behavioral Finance: Psychology, Decision-Making, and Markets

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Behavioral Finance: Psychology, Decision-Making, and Markets

Discover a structured, applied approach to behavioral finance with the first academic text of its kind--Ackert/Deaves' BEHAVIORAL FINANCE: PSYCHOLOGY, DECISION MAKING, AND MARKETS. This comprehensive text--ideal for today's behavioral finance elective--links finance theory and practice to human behavior. The book begins by building upon the established, conventional principles of finance before moving into psychological principles of behavioral finance, including heuristics and biases, overconfidence, emotion and social forces. Readers learn how human behavior influences the decisions of individual investors and professional finance practitioners, managers, and markets. The book clearly explains what behavioral finance indicates about observed market outcomes as well as how psychological biases potentially impact the behavior of managers. Readers see, first-hand, the implications of behavioral finance on retirement, pensions, education, debiasing, and client management. This book spends a significant amount of time examining how behavioral finance can be used by practitioners today. Readers utilize theory and applications in every chapter with a wide variety of end-of-chapter exercises, discussion questions, simulations and experiments that reinforce the book's applied approach.
Country USA
Brand Cengage Learning
Manufacturer Cengage Learning
Binding Hardcover
ItemPartNumber illustrations
UnitCount 1
EANs 9780324661170
ReleaseDate 0000-00-00

Country	USA
Brand	Cengage Learning
Manufacturer	Cengage Learning
Binding	Hardcover
ItemPartNumber	illustrations
UnitCount	1
EANs	9780324661170
ReleaseDate	0000-00-00

Behavioral Finance: Psychology, Decision-Making, and Markets

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