Behind the Dental Chair: How Smart Dentists Crack the Code and Build a Dream Practice

There are two keys to unlock a dream practice for both dentists and their teams. The first key is to remove yourself as participating members in those dental insurance plans you dislike the most. Do this slowly, over an extended period of time. Explain to your patients that as a participating member in their dental plan, you are handcuffed regarding the procedures you can offer them. The second key is to implement a structured periodontal therapy program and generate $300,000 to $400,000 per hygienist per year in the dental practice. Allow patients to make educated decisions about their care. Dr. Robert Tripke has been successfully doing it since 1987 and this book will help you crack the code too.