The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy (Value Based Pricing, What Your Buyer Values)

A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy

Competitive Solutions: The Strategist's Toolkit

Accounting

Statistics and Finance: An Introduction (Springer Texts in Statistics)

The 1% Windfall: How Successful Companies Use Price to Profit and Grow

Trading and Price Discovery for Crude Oils: Growth and Development of International Oil Markets

What Hedge Funds Really Do: An Introduction to Portfolio Management

How to Sell at Margins Higher Than Your Competitors : Winning Every Sale at Full Price, Rate, or Fee

Climate Capitalism: Winning the Race to Zero Emissions and Solving the Crisis of Our Age