Brands, Geographical Origin, and the Global Economy: A History

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Brands, Geographical Origin, and the Global Economy: A History from the Nineteenth Century to the Present (Cambridge Studies in the Emergence of Global Enterprise)

Indications of geographic origin for foodstuffs and manufactures have become an important source of brand value since the beginnings of globalization during the late nineteenth century. In this work, David M. Higgins explores the early nineteenth-century business campaigns to secure national and international protection of geographic brands. He shows how these efforts culminated in the introduction of legal protocols which protect such brands, including, 'Champagne', 'Sheffield', 'Swiss made' watches and 'Made in the USA'. Higgins explores the major themes surrounding these indications, tying in the history of global marketing and the relevant laws on intellectual property. He also questions the effectiveness of European Union policy to promote 'regional' and 'local' foods and why such initiatives brought the EU in conflict with North America, especially the US He extends the study with a reflection on contemporary issues affecting globalization, intellectual property, less developed countries, and supply chains.
Country USA
Brand Cambridge University Press
Manufacturer Cambridge University Press
Binding Hardcover
ItemPartNumber Refer to Sapnet.
ReleaseDate 2018-05-26
UnitCount 1
EANs 9781107032675

Country	USA
Brand	Cambridge University Press
Manufacturer	Cambridge University Press
Binding	Hardcover
ItemPartNumber	Refer to Sapnet.
ReleaseDate	2018-05-26
UnitCount	1
EANs	9781107032675

Brands, Geographical Origin, and the Global Economy: A History from the Nineteenth Century to the Present (Cambridge Studies in the Emergence of Global Enterprise)

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