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Buzzmarketing: Get People to Talk About Your Stuff

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Condition: USED (All books are in used condition)

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

Buzzmarketing: Get People to Talk About Your Stuff
- Used Book in Good Condition
"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice Cream

These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.

Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.
Country USA
Brand Portfolio
Manufacturer Penguin Publishing Group
Binding Paperback
ItemPartNumber YES2792803
Color Multicolor
ReleaseDate 2008-04-29
UnitCount 1
Format Illustrated
EANs 9781591842132

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