Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research
Country | USA |
Brand | Prestel |
Manufacturer | Prestel |
Binding | Hardcover |
ItemPartNumber | 9783791378497 |
Color | Tan |
ReleaseDate | 2022-01-25 |
UnitCount | 1 |
EANs | 9783791378497 |