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Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

Condition: USED (All books are in used condition)

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
- Used Book in Good Condition
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
Country USA
Brand MACMILLAN
Manufacturer Palgrave Macmillan
Binding Hardcover
Model 511321
ReleaseDate 2012-10-11
UnitCount 1
EANs 9780230340343

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