Do You Want to Keep Your Customers Forever? (Harvard Business Review Classics)
Product Description
Condition - Very Good
The item shows wear from consistent use but remains in good condition. It may arrive with damaged packaging or be repackaged.
Do You Want to Keep Your Customers Forever? (Harvard Business Review Classics)
This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.
Technical Specifications
You might also like
How to Write a Great Business Plan (Harvard Business Review Classics)
Strategic Intent (Harvard Business Review Classics)
Marketing Myopia (Harvard Business Review Classics)
Teaching Smart People How to Learn (Harvard Business Review Classics)
The Discipline of Teams (Harvard Business Review Classics)
Managing Oneself (Harvard Business Review Classics)
Managing Your Boss (Harvard Business Review Classics)
Sam Walton: Made In America
The Necessary Art of Persuasion (Harvard Business Review Classics)
Zero to One: Notes on Startups, or How to Build the Future