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E-Commerce 2015 (11th Edition)

Product ID: 945064 Condition: USED (All books in used condition)

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Condition: USED (All books in used condition)

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Condition - Very Good

The item shows wear from consistent use but remains in good condition. It may arrive with damaged packaging or be repackaged.

E-Commerce 2015 (11th Edition)

E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in any business discipline.

The market-leading text for e-commerce

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerceâ€”technology change, business development, and social issuesâ€”to provide a coherent conceptual framework for understanding the field.

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Teaching and Learning Experience

This program will provide a better teaching and learning experienceâ€”for both instructors and students.

Comprehensive Coverage Facilitates Understanding of the E-Commerce Field: In-depth coverage of technology change, business development, and social issues gives readers a solid framework for understanding e-commerce.
Pedagogical Aids Help Readers See Concepts in Action: Infographics, projects, and real-world case studies help readers see how the topics covered in the book work in practice.