Evaluating Health Promotion Programs

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Evaluating Health Promotion Programs

This is a comprehensive guide to the frameworks, theories, and methods used to evaluate health promotion programs. The book builds on the author's experience in evaluating health communication projects in the US and developing countries and in teaching evaluation to graduate-level students in public health. It will be useful both to students and to researchers and practitioners involved in all types of evaluation activities. The chapters are divided into three sections. Part I covers health promotion frameworks and theories, formative research, and process evaluation methods. Part II deals with study designs, the techniques to determine sample selection and size, writing questionnaires, constructing scales, and managing data. Part III uses data from a national campaign to illustrate methods for impact evaluation including basic and advanced statistical analysis. This text provides the tools needed to understand how and why evaluations are conducted, and it will serve as a reference for evaluators. It covers every aspect of the research and evaluation activities needed to assess a health promotion program.
Country USA
Brand OUP USA
Manufacturer Oxford University Press
Binding Hardcover
ItemPartNumber 9780195141764
UnitCount 1
EANs 9780195141764
ReleaseDate 0000-00-00

Country	USA
Brand	OUP USA
Manufacturer	Oxford University Press
Binding	Hardcover
ItemPartNumber	9780195141764
UnitCount	1
EANs	9780195141764
ReleaseDate	0000-00-00

Evaluating Health Promotion Programs

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