Fashion and the Consumer (Understanding Fashion)

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

Fashion and the Consumer (Understanding Fashion)

This text introduces important concepts related to the consumption of fashion and clothing to beginning students. Designed to support teaching and learning, this book looks at the cultural and economic significance of the global fashion industry.

Beginning with an historical overview of fashion consumption, the book then provides an analysis of both rational normative consumer decisionmaking as well as hedonic and alternative consumption patterns. It concludes with a look at ethical decisionmaking and social responsibility concerning design, production, and consumption.

Each chapter contain definitions of the key concepts, overviews of the relevant theories, case studies, summary sections, a listing of key terms, questions for discussion, and assignments for class use.

Combining insights and perspectives from a wide range of disciplinary approaches, including fashion, cultural studies, sociology, and business, this book will be of interest to students on a variety of courses studying consumer behavior.

You might also like...