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Business & Money

Hospitality, Travel & Tourism

Gay and Lesbian Tourism: The Essential Guide for Marketing

R 734

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Availability: Currently in Stock

Delivery: 10-20 working days

Condition: USED (All books are in used condition)

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

Gay and Lesbian Tourism: The Essential Guide for Marketing
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This unique introductory resource provides a broad foundation of knowledge on the gay and lesbian market segment. Topics and themes are illustrated by interviewing the top professionals in gay travel and gay media who share their experience, tips for success and future predictions. Packed with best case examples and practices of existing gay tourism initiatives and campaigns, this engaging text provides analysis and context that addresses some of the burning questions in this area, including the potential negative consumer and stakeholder reaction, and strategies to educate the local hospitality community.
Country USA
Brand Routledge
Manufacturer Routledge
Binding Paperback
UnitCount 1
EANs 9780750682329
ReleaseDate 0000-00-00

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