Graphic Design for Art, Fashion, Film, Architecture,

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Graphic Design for Art, Fashion, Film, Architecture, Photography, Product Designand Everything in Between

This collection of groundbreaking campaigns and industry insights from the world's leading design studios shows how today's graphic designers are thinking, collaborating, and breaking the rules.

This guide explores ways in which graphic designers can successfully collaborate with other creative professionals and sectors, whether it be a more sophisticated logo for a product, a better-designed lookbook for a fashion brand, or a more intuitive wayfinding system for a museum. The book features exceptionally conceived design solutions across a variety of industries--from architecture and product design to art, fashion, and film. Through dynamic spreads, readers will discover the Berlin-based studio Hort's transformative campaign for Nike; Base's responsive, flexible logo for Munich's Haus der Kunst museum; how design agency Bond worked with ArtRabbit, a website and app that catalogs contemporary art exhibitions, on a clever identity rollout; and how John Haslam, managing director of bespoke paper company G.F Smith, feels about the process of working with designers. Each example illustrates the significance of the graphic designer's role in making a campaign marketable and successful. Insights from clients and the designers themselves reveal the inner workings of the design process. An indispensable reference for the graphic design industry, this visually arresting and informative volume shows how excellence can be achieved when creative minds work together.
Country USA
Brand Prestel
Manufacturer Prestel
Binding Paperback
ItemPartNumber 300
Color Black
ReleaseDate 2018-04-10
UnitCount 1
EANs 9783791383507

Country	USA
Brand	Prestel
Manufacturer	Prestel
Binding	Paperback
ItemPartNumber	300
Color	Black
ReleaseDate	2018-04-10
UnitCount	1
EANs	9783791383507

Graphic Design for Art, Fashion, Film, Architecture, Photography, Product Designand Everything in Between

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