Ice Cream Social: The Struggle for the Soul of Ben & Jerry's

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Ice Cream Social: The Struggle for the Soul of Ben & Jerry's

The Riveting True Story of One Of the Worldâ€™s Most Iconic Mission-Driven Companies

Ben & Jerryâ€™s has always been committed to an insanely ambitious three-part mission: making the worldâ€™s best ice cream, supporting progressive causes, and sharing the companyâ€™s success with all stakeholders: employees, suppliers, distributors, customers, cows, everybody. But it hasnâ€™t been easy.

This is the first book to tell the full, inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and ongoing renewal of one of the most iconic mission-driven companies in the world. No previous book has focused so intently on the challenges presented by staying true to that mission. No other book has explained how the company came to be sold to corporate giant Unilever or how that relationship evolved to allow Ben & Jerryâ€™s to pursue its mission on a much larger stage.

Journalist Brad Edmondson tells the story with an eye for details, dramatic moments, and memorable characters. He interviewed dozens of key figures, particularly Jeff Furman, who helped Ben and Jerry write their first business plan in 1978 and became chairman of the board in 2010. Itâ€™s a funny, sad, surprising, and ultimately hopeful story.
Country USA
Brand Berrett-Koehler
Manufacturer Berrett-Koehler Publishers
Binding Paperback
ItemPartNumber Illustrated
Color Multicolor
ReleaseDate 2014-01-06
UnitCount 1
Format Illustrated
EANs 9781609948139

Country	USA
Brand	Berrett-Koehler
Manufacturer	Berrett-Koehler Publishers
Binding	Paperback
ItemPartNumber	Illustrated
Color	Multicolor
ReleaseDate	2014-01-06
UnitCount	1
Format	Illustrated
EANs	9781609948139

Ice Cream Social: The Struggle for the Soul of Ben & Jerry's

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