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Biographies & Memoirs

Inside The Bottle: People, Brands, and Stories

R 617

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Condition: USED (All books are in used condition)

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

Inside The Bottle: People, Brands, and Stories

Inside the Bottle: People, Brands, and Stories is an intimate and informative behind-the-scenes window to the global liquor and wine business by one of the industryâ€™s leading marketing gurus. As an industry insider and publisher of the popular blog, Booze Business, Arthur Shapiro provides a unique view that appeals to a diverse audience. Marketing, alcohol, and short story enthusiasts alike can learn from and laugh along with Shapiroâ€™s experiences. Inside the Bottle gives a sometimes shocking look at the U.S. alcohol industry in a conversational and entertaining style. It focuses on the key players, their relationships, and stories. Itâ€™s about marketing and sales, brand building, image and product excellence, and what it takes for a brand to win. Itâ€™s about how a successful industry has evolved and been fashioned.
Country USA
Brand Am Shapiro & Associates LLC
Manufacturer AM Shapiro & Associates LLC
Binding Paperback
UnitCount 1
EANs 9780997618105
ReleaseDate 0000-00-00

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