Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research
Country | USA |
Brand | Waterbrook |
Manufacturer | WaterBrook |
Binding | Paperback |
ItemPartNumber | 990212 |
Color | Multicolor |
ReleaseDate | 2011-05-17 |
UnitCount | 1 |
EANs | 9780307730213 |