How to Advertise: Building Brands and Businesses in the New Marketing World
Fans of the show Mad Men are dying to know how accurate it is. Was there really that much sex at the office? Were there really three-martini lunches? Were women really second-class citizens? Jane Maas says the answer to all three questions is unequivocally "yes." Her book Mad Women, based on her own experiences and countless interviews with her peers, is a fascinating tell-all account of life as an ad woman in the male jungle of Madison Avenue.
| Country | USA |
| Brand | St. Martin's Griffin |
| Manufacturer | St. Martin's Griffin |
| Binding | Paperback |
| ReleaseDate | 2013-01-29 |
| UnitCount | 1 |
| EANs | 9781250022011 |
