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Managing Customers as Investments: The Strategic Value of Customers in the Long Run (paperback)

Product ID: 46197563 Condition: USED (All books in used condition)

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Condition: USED (All books in used condition)

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Condition - Very Good

The item shows wear from consistent use but remains in good condition. It may arrive with damaged packaging or be repackaged.

Managing Customers as Investments: The Strategic Value of Customers in the Long Run (paperback)

What's a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge? Managing Your Customers as Investments has the answers.You'll learn simple ways to get reliable customer value information--ina form you can use. You'll discover how to use it to measure marketingeffectiveness, generate improvements throughout the entire customerrelationship lifecycle, and improve decision-making. Everyone tells youto manage your business around customers. This book gives you the toolsto do it.