Mindf*ck: Cambridge Analytica and the Plot to Break America

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Mindf*ck: Cambridge Analytica and the Plot to Break America

For the first time, the Cambridge Analytica whistleblower tells the inside story of the data mining and psychological manipulation behind the election of Donald Trump and the Brexit referendum, connecting Facebook, WikiLeaks, Russian intelligence, and international hackers.

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY EVENING STANDARD

Mindf*ck goes deep inside Cambridge Analyticaâ€™s â€œAmerican operations,â€ which were driven by Steve Bannonâ€™s vision to remake America and fueled by mysterious billionaire Robert Mercerâ€™s money, as it weaponized and wielded the massive store of data it had harvested on individualsâ€”in excess of 87 millionâ€”to disunite the United States and set Americans against each other. Bannon had long sensed that deep within Americaâ€™s soul lurked an explosive tension. Cambridge Analytica had the data to prove it, and in 2016 Bannon had a presidential campaign to use as his proving ground.

Christopher Wylie might have seemed an unlikely figure to be at the center of such an operation. Canadian and liberal in his politics, he was only twenty-four when he got a job with a London firm that worked with the U.K. Ministry of Defense and was charged putatively with helping to build a team of data scientists to create new tools to identify and combat radical extremism online. In short order, those same military tools were turned to political purposes, and Cambridge Analytica was born.

Wylieâ€™s decision to become a whistleblower prompted the largest data-crime investigation in history. His story is both exposÃ© and dire warning about a sudden problem born of very new and powerful capabilities. It has not only laid bare the profound vulnerabilitiesâ€”and profound carelessnessâ€”in the enormous companies that drive the attention economy, it has also exposed the profound vulnerabilities of democracy itself. What happened in 2016 was just a trial run. Ruthless actors are coming for your data, and they want to control what you think.

Country	USA
Author	Christopher Wylie
Binding	Kindle Edition
EISBN	9781984854643
Format	Kindle eBook
Label	Random House
Manufacturer	Random House
NumberOfPages	270
PublicationDate	2019-10-08
Publisher	Random House
ReleaseDate	2019-10-08
Studio	Random House

Mindf*ck: Cambridge Analytica and the Plot to Break America

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