Planning, Implementing and Evaluating Health Promotion Programs

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• Jim McKenzie is a Professor Emeritus at Ball State University. He earned his BS and MEd from Bowling Green State University, a PhD from The Ohio State University, and an MPH from the University of Michigan. During his professional career he also served on the faculties at Bowling Green State University, Mankato State University, and Penn State University–Hershey.
• Planning, Implementing, and Evaluating Health Promotion Programs, Eighth Edition provides students with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings.
• The Eighth Edition incorporates a straightforward, step-by-step format to make concepts clear and the full process of health promotion planning understandable