Reinventing Fire: Bold Business Solutions for the New Energy

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Reinventing Fire: Bold Business Solutions for the New Energy Era

Oil and coal have built our civilization, created our wealth, and enriched the lives of billions. Yet their rising costs to our security, economy, health, and environment nowoutweigh their benefits. Moreover, that long awaited energy tipping pointâ€”where alternatives work better than oil and coal and compete purely on costâ€”is no longer decades in the future. It is here and now. And it is thefulcrum of economic transformation.A global clean-energy race has emerged with astounding speed. The ability to operate without fossil fuels will define winners and losers in businessâ€”and among nations.Now, in Reinventing Fire, Amory Lovinsand Rocky Mountain Institute offer a new vision to revitalize business models, endrunWashington gridlock, and win the clean-energyraceâ€”not forced by public policy butled by business for enduring profit. Grounded in thirty yearsâ€™ practical experience, this ground-breaking, peer-reviewed analysis integrates market-based solutions across transportation,buildings, industry, and electricity. It maps pathways and competitive strategies fora 158%-bigger 2050 U.S. economy that needs no oil, no coal, no nuclear energy, one-thirdless natural gas, and no new inventions.This transition would cost $5 trillion lessthan business-as-usualâ€”without countingfossil fuelsâ€™ huge hidden costs. It requires nonew federal taxes, subsidies, mandates, or laws. The policy innovations needed to unlock and speed it need no Act of Congress.Whether you care most about profits and jobs, national security, health, or environmentalstewardship, Reinventing Fire charts apragmatic course that makes sense and makes money. With clarity and mastery, Lovins and RMI reveal the astounding opportunities forenterprise to create the new energy era.

Country	USA
Author	Amory Lovins
Binding	Kindle Edition
Edition	1
EISBN	9781603583725
Format	Kindle eBook
Label	Chelsea Green Publishing
Manufacturer	Chelsea Green Publishing
NumberOfPages	352
PublicationDate	2011-10-15
Publisher	Chelsea Green Publishing
ReleaseDate	2011-11-15
Studio	Chelsea Green Publishing

Reinventing Fire: Bold Business Solutions for the New Energy Era

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