Research Methods and Statistics for Business

Written in easy-to-understand language, this how-to volume features examples, application exercises, and decision problems to help students apply the concepts to given research designs as well as to their own research endeavors. Using IBM's SPSS Statistics 19 software, the author offers insightful examples and detailed instructions for statistical analysis procedures and computer-generated results. Digital appendices on an accompanying CD feature an actual student's research proposal, statistical analyses, and completed research paper for students to use as templates, along with helpful checklists for the elements required in each. Also on the CD are actual data sets in SPSS 19 and Excel formats for student use and a concise guide to APA style as it applies to research papers, providing students with an easily accessed reference for formatting their final research projects.

Not-for-sale instructor resource material available to college and university faculty only; contact publisher directly.