Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research
Country | USA |
Brand | Puffin Books |
Manufacturer | Puffin Books |
Binding | Paperback |
ItemPartNumber | FBA-|279373 |
Color | Black |
ReleaseDate | 2010-02-18 |
UnitCount | 1 |
EANs | 9780142415139 |