The Googlization of Everything: (And Why We Should Worry)

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The Googlization of Everything: (And Why We Should Worry)

In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creative chaos came Google with its dazzling missionâ€”"To organize the worldâ€™s information and make it universally accessible"â€”and its much-quoted motto, "Donâ€™t be evil." In this provocative book, Siva Vaidhyanathan examines the ways we have used and embraced Googleâ€”and the growing resistance to its expansion across the globe. He exposes the dark side of our Google fantasies, raising red flags about issues of intellectual property and the much-touted Google Book Search. He assesses Googleâ€™s global impact, particularly in China, and explains the insidious effect of Googlization on the way we think. Finally, Vaidhyanathan proposes the construction of an Internet ecosystem designed to benefit the whole world and keep one brilliant and powerful company from falling into the "evil" it pledged to avoid.

Country	USA
Author	Siva Vaidhyanathan
Binding	Kindle Edition
Edition	1
EISBN	9780520948693
Format	Kindle eBook
Label	University of California Press
Manufacturer	University of California Press
NumberOfPages	281
PublicationDate	2011-03-08
Publisher	University of California Press
ReleaseDate	2011-03-01
Studio	University of California Press

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