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Business & Money

Management & Leadership

The Guerrilla Marketing Handbook

R 592

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Availability: Currently in Stock

Delivery: 10-20 working days

Condition: USED (All books are in used condition)

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

The Guerrilla Marketing Handbook

This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.
Country USA
Manufacturer Mariner Books
Binding Paperback
ItemPartNumber 0395700132_Good
UnitCount 1
UPCs 046442700139
EANs 9780395700136
ReleaseDate 0000-00-00

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