The Inner Jury: Winning Trials With Strategic Psychology, Modern Trial Science, Emerging Principles from Other Disciplines

The most important people in any courtroom are the jurors. Unfortunately, jurors are often hiding from the lawyers, knowingly or unconsciously repressing their innermost feelings. This repression, unexposed, can doom even the best cases and lawyers to defeat.

With more than 30 years of experience in front of juries, Whitman explains how to use proven psychological and psychiatric principles and methods in the courtroom to lead the jury to a verdict and damage award for the plaintiff. He explains how such principles as transference, positive regard, unity, group dynamics, and humanism can overcome natural juror resistance to awarding large–or even small–damages and verdicts. He explains how to incorporate the strategies of respected trial scientists, such as David Ball (Damages) and Rick Friedman (Rules of the Road), into his own psychology-based methods to maximize the change of success in the courtroom.

Whitman's thesis is that instead of focusing on their own performance and inner struggles, the most successful trial lawyers concentrate on what the jurors need from the lawyer and how the jury perceives the trial.