Distribution Channels: Understanding and Managing Channels to Market
Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.
| Country | USA |
| Brand | McGraw-Hill Education |
| Manufacturer | McGraw Hill |
| Binding | Hardcover |
| ItemPartNumber | Illustrations |
| UnitCount | 1 |
| UPCs | 639785386094 |
| EANs | 9780071428682 |
| ReleaseDate | 0000-00-00 |
