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The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures

Product ID: 10181460 Condition: USED (All books in used condition)

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Condition: USED (All books in used condition)

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The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures

Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.

Frans Johanssonâ€™s The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.