The Ultimate Sales Letter, 4th Edition: Attract New Customers. Boost your Sales.

The Ultimate Sales Letter, 4th Edition: Attract New Customers. Boost your Sales.

Product ID: 772245 Condition: USED (All books in used condition)

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Product Description

Condition - Very Good

The item shows wear from consistent use but remains in good condition. It may arrive with damaged packaging or be repackaged.

The Ultimate Sales Letter, 4th Edition: Attract New Customers. Boost your Sales.

Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

Among other things, he provides:
  • Completely updated text and examples
  • Great headline formulas
  • New exercises to spark creativity
  • The best way to use graphics
Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.

Technical Specifications

Country
USA
Brand
Simon & Schuster
Manufacturer
Adams Media
Binding
Paperback
ItemPartNumber
YES4072802
ReleaseDate
2011-02-14T00:00:01Z
UnitCount
1
UPCs
045079511415
EANs
8601200559507