Trading Up: Why Consumers Want New Luxury Goods--and How

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Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
Country USA
Brand Portfolio
Manufacturer Penguin Publishing Group
Binding Paperback
ItemPartNumber 9781591840701
Color Grey
ReleaseDate 2008-04-29
UnitCount 1
Format Illustrated
EANs 9781591840701

Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them