Wild Company: The Untold Story of Banana Republic

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

Wild Company: The Untold Story of Banana Republic

In the tradition of Pour Your Heart Into It and How Starbucks Saved My Life, a surprising and inspiring memoir from the founders of Banana Republic.

With $1,500 and no business experience, Mel and Patricia Ziegler turned a wild idea into a company that would become the international retail colossus Banana Republic. Re-imagining military surplus as safari and expedition wear, the former journalist and artist created a world that captured the zeitgeist for a generation and spoke to the creativity, adventure, and independence in everyone.

In a book thatâ€™s honest, funny, and charming, Mel and Patricia tell in alternating voices how they upended business conventions and survived on their wits and imagination. Many retail and fashion merchants still consider Banana Republicâ€™s early heyday to be one of the most remarkable stories in fashion and business history. The couple detail how, as â€œprofessional amateurs,â€ they developed the wildly original merchandise and marketing innovations that broke all retail records and produced what has been acclaimed by industry professionals to be â€œthe best catalogue of all time.â€

A love story wrapped in a business adventure, Wild Company is a soulful, inspiring tale for readers determined to create their own destiny with a passion for life and work and fun.
Country USA
Brand Simon & Schuster
Manufacturer Simon & Schuster
Binding Paperback
ItemPartNumber black & white illustrations
ReleaseDate 2014-08-30
UnitCount 1
EANs 9781451683509

Country	USA
Brand	Simon & Schuster
Manufacturer	Simon & Schuster
Binding	Paperback
ItemPartNumber	black & white illustrations
ReleaseDate	2014-08-30
UnitCount	1
EANs	9781451683509

Wild Company: The Untold Story of Banana Republic

Customers who purchased this also purchased....