You Don’t Have to Be Ruthless to Win: The Art of Badass Selfless Service

When Jonathan Keyser entered the cut-throat, dog-eat-dog world of commercial real estate brokerage, he became the worst version of himself and hated himself because of it.

Then one day, Jonathan decided he’d had enough. He realized he was sacrificing his values in pursuit of success, and that he needed to stop. He abandoned his ruthless ways and reinvented himself as a selfless leader, which skyrocketed his brokerage firm to eight figures.

In this brave and raw book, you’ll go inside the ferocious world of commercial real estate, and see Jonathan transition from a ruthless, money-hungry broker to a selfless servant at the helm of a rapidly growing, industry-disrupting brokerage firm.

But this book isn’t really about him—it’s about you.

In this book you’ll learn how you can activate selflessness in your life, and see how and why this counterintuitive strategy can create extraordinary, long-term success in your own business.