Monetizing Innovation: How Smart Companies Design the Product Around the Price

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Freakonomics Twentieth Anniversary Edition: A Rogue Economist Explores the Hidden Side of Everything

Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value

The JOLT Effect: How High Performers Overcome Customer Indecision

The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback

Storytelling with Data: A Data Visualization Guide for Business Professionals, 10th Anniversary Edition

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets – A Silicon Valley Guide to Category Design for Building Legendary Companies

The Cold Start Problem: How to Start and Scale Network Effects

This is Marketing: You Can’t Be Seen Until You Learn To See