Brands and BullS**t: Excel at the Former and Avoid the Latter.

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Brands and BullS**t: Excel at the Former and Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age.

Brands and Bulls**t. Excel at the Former and Avoid the LatterA Branding Primer for Millennial Marketers in a Digital Age By Bernhard Schroeder (Author)Brands and Bulls**t is the first branding book written exclusively for Millennial marketers and entrepreneurs to provide insights and tools on how to purposely create a digital brand. The kind of brand that ultimately creates such a powerful â€œfeelingâ€ in a customerâ€™s â€œmind and gutâ€ that they feel there is no substitute for your product or service. Brands and Bulls**t. Excel at the Former and Avoid the Latter strips away the mystery of branding and gives you a branding primer necessary for every digital marketer or entrepreneur. This new branding book offers you the insight and tools to learn how to excel at branding. It is filled with over twenty years of expertise working with some of the best brands and branding experts in the world. Add wisdom, knowledge and value to your marketing or startup career. In an enlightening two-hour read youâ€™ll learn: -Understand what branding in a digital world really means-Learn how to create a powerful brand that creates a customer â€œfeelingâ€-How to quickly create a brand plan with the BrandPlanrÂ®-Create specific brand strategies that really work in the marketplace-Review ten possible brand strategies and understand their potential-Understand how positioning and category ladders work and why-To utilize tools like brand decision trees to simplify complex brand choices-Create a branding strategy for a client or company that targets a blue oceanA powerful new marketing book on branding written for todayâ€™s digital marketers and entrepreneurs. Itâ€™s about time. Digital marketers have all the online tools ever imagined to create marketing campaigns for their brands. But they lack the branding knowledge to excel as brand experts. Brands and Bulls**t. Excel at the Former and Avoid the Latter was written specifically for digital marketers to give you the branding tools and insights you deserve. Insights learned from working with the best brand experts in the world. Now they are being shared with you.
Country USA
Brand CREATESPACE
Manufacturer CreateSpace Independent Publishing Platform
Binding Paperback
ItemPartNumber 9781976364440
UnitCount 1
EANs 9781976364440
ReleaseDate 0000-00-00

Country	USA
Brand	CREATESPACE
Manufacturer	CreateSpace Independent Publishing Platform
Binding	Paperback
ItemPartNumber	9781976364440
UnitCount	1
EANs	9781976364440
ReleaseDate	0000-00-00

Brands and BullS**t: Excel at the Former and Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age.

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