Bringing the Social Media Revolution to Health Care

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Bringing the Social Media Revolution to Health Care

A century ago, the medical establishment considered Dr. Will and Dr. Charlie Mayo radicals because of their integrated approach to health care. Today, Mayo Clinic Center for Social Media (MCCSM) continues that legacy by inviting practitioners, patients, and caregivers to become actively engaged with one another for the sake of health and wellness. Social media makes this possible. Bringing the Social Media Revolution to Health Care goes beyond â€œhow toâ€ and presents strategic reasons to integrate social media into health care marketing and communications. Essays by thought-leaders and hands-on participants in health care social media bring the strategy and practice of social media to life. Includes: Foreword by John Noseworthy, M.D., President and CEO of Mayo Clinic; Preface by Farris Timimi, M.D., Medical Director of MCCSM; a special section about legal concerns and a checklist for strategic planning.
Country USA
Brand Mayo Foundation for Medical Education & Research
Manufacturer Mayo Foundation for Medical Education & Research
Binding Paperback
UnitCount 1
EANs 9781893005877
ReleaseDate 0000-00-00

Country	USA
Brand	Mayo Foundation for Medical Education & Research
Manufacturer	Mayo Foundation for Medical Education & Research
Binding	Paperback
UnitCount	1
EANs	9781893005877
ReleaseDate	0000-00-00

Bringing the Social Media Revolution to Health Care

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