Campaign Mode: Strategic Vision in Congressional Elections

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Campaign Mode: Strategic Vision in Congressional Elections (Campaigning American Style)

The pressures of contemporary electioneering force political professionals into 'campaign mode'â€”a state of mind that merges a visceral drive to win elections with a deep-seated habit of strategic thinking. Wise political professionals know the basic rules of electoral strategy and how to read the political terrain. Campaign Mode examines the strategic histories of five successful congressional candidatesâ€”Ohio's Ted Strickland, Georgia's Bob Barr, California's Loretta Sanchez, Tennessee's Harold Ford, Jr., and Pennsylvania's Rick Santorum. The authorsâ€”both of whom have advised major political figuresâ€”combine original interviews, survey data, historical investigation, and first-hand observation of the candidates to reveal the inner workings of electoral politics. They demonstrate that campaigns do matter and show readers how to think like political professionals.

Country	USA
Binding	Kindle Edition
EISBN	9780742572430
Format	Kindle eBook
Label	Rowman & Littlefield Publishers
Manufacturer	Rowman & Littlefield Publishers
NumberOfPages	192
PublicationDate	2002-09-04
Publisher	Rowman & Littlefield Publishers
ReleaseDate	2013-08-12
Studio	Rowman & Littlefield Publishers

Campaign Mode: Strategic Vision in Congressional Elections (Campaigning American Style)