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Business & Money

Marketing & Sales

Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results

Condition: USED (All books are in used condition)

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results

Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . . As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's world, where people have become desensiÂtized-even disillusioned-by ad campaigns and marketing slogans, that maxim needs an update: Money can't even buy you like.
Country USA
Manufacturer Portfolio
Binding Hardcover
ReleaseDate 2013-03-07
UnitCount 1
EANs 9781591845775

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