Certain to Win: The Strategy of John Boyd, Applied to Business

This is the first book to describe Boyd’s strategy in terms familiar to business leaders and to show how they apply to today’s business problems. Business is not war, but it is a form of conflict – that is, a situation where one company can win only if another loses. If you dig beneath Boyd’s war-centered tactics you find a general strategy for ensuring that yours is the one that wins. Although Boyd never wrote a business book himself, he read and commented on every version of this manuscript until his death in 1997.