Changing the Game

In this controversial and timely book, animal liberation activist Norm Phelps argues that the animal rights movement has reached a crisis point. Faced with the overwhelming wealth and power of the animal exploitation industries, animal activists are like David trying to stand up to Goliath. But rather than following the unsuccessful strategies of the past, Phelps proposes that we change the game by adopting David's strategy of refusing to play by Goliath's rules. First, Changing the Game examines the challenge facing activists and explains why animal liberation is the most difficult struggle for social justice ever undertaken. Next, it surveys the environment in which the American animal rights movement has had to operate since its founding in 1975, and concludes that a period of rapid social progress is about to begin in which animal rights should be aligned with the progressive movement. In addition, it explores the implications for animal liberation in regards to the rising economic, political, and cultural power of nations such as China, India, and Brazil. Finally, the book analyzes the current strategies of the animal liberation movement in terms of the debate between "abolitionists" and "new welfarists," using a theoretical framework created by sociologist Max Weber and elaborated by feminist historian Aileen Kraditor. Compellingly and clearly written, filled with passionate arguments and undeniable truths, Changing the Game is a must read across the animal protection movement and among members of the academic community whose fields of interest include animal rights and social justice.