☰

Business & Money

Coca-Globalization: Following Soft Drinks from New York to New Guinea

Condition: USED (All books are in used condition)

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

Coca-Globalization: Following Soft Drinks from New York to New Guinea

This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.
Country USA
Brand MACMILLAN
Manufacturer Palgrave Macmillan
Binding Paperback
ReleaseDate 2008-02-05
UnitCount 1
Format Illustrated
EANs 9780230603868

You might also like...

Liquidated: An Ethnography of Wall Street (a John Hope Franklin Center Book)

Liquidated: An Ethnography of Wall Street (a John Hope Franklin Center Book)

I'm Neither Here nor There: Mexicans' Quotidian Struggles with Migration and Poverty

I'm Neither Here nor There: Mexicans' Quotidian Struggles with Migration and Poverty

Sweetness and Power: The Place of Sugar in Modern History

Sweetness and Power: The Place of Sugar in Modern History

Rights in Rebellion: Indigenous Struggle and Human Rights in Chiapas

Rights in Rebellion: Indigenous Struggle and Human Rights in Chiapas

Enacting the Corporation: An American Mining Firm in Post-Authoritarian Indonesia

Enacting the Corporation: An American Mining Firm in Post-Authoritarian Indonesia

Democracy's Infrastructure: Techno-Politics and Protest after Apartheid (Princeton Studies in Culture and Technology)

Democracy's Infrastructure: Techno-Politics and Protest after Apartheid (Princeton Studies in Culture and Technology)

Networks of Outrage and Hope: Social Movements in the Internet Age

Networks of Outrage and Hope: Social Movements in the Internet Age

The Presentation of Self in Everyday Life

The Presentation of Self in Everyday Life

In Good Company: An Anatomy of Corporate Social Responsibility

In Good Company: An Anatomy of Corporate Social Responsibility