Colour Symbolism: Individual, Cultural and Universal

Colour has the capacity to convey meaning in a range of contexts through connotative colour associations. However, colour symbolism is not fixed and inflexible, and tends to occur on three levels: Individual, cultural and universal.



This eBook provides a comprehensive exploration of the three levels of colour symbolism and explains why colour symbolism rarely occurs on a universal basis. Recent research as well as early colour-meaning studies are discussed and over 50 illustrations are provided throughout this eBook.



Colour and contrast plays key roles in visual perception and, as a result, colour is often used like a visual code; however, there are times when colour symbolism can be ambiguous and this is because colour symbolism is influenced by individual and cultural differences as well as contextual, perceptual and temporal factors. These are explained in-depth in this concise and highly practical resource.