Competition Demystified: A Radically Simplified Approach to Business Strategy
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Competition Demystified: A Radically Simplified Approach to Business Strategy
Used Book in Good Condition
Presents a theory of competition that challenges the methods of Michael Porter's Competitive Strategy, arguing that a competitor's ease in entering or expanding in a given market is the only essential factor in determining advantage, in a guide that also provides a range of examples and application lessons. 50,000 first printing.
