Consumer-Behavior-Building-Marketing-Strategy
Product ID: 0073381101
Condition: USED (All books in used condition)
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Product Description
Condition - Very Good
The item shows wear from consistent use but remains in good condition. It may arrive with damaged packaging or be repackaged.
Consumer-Behavior-Building-Marketing-Strategy
- Used Book in Good Condition
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
Technical Specifications
Country
USA
Binding
Hardcover
Brand
Brand: McGraw-Hill/Irwin
EAN
9780073381107
Edition
11
Feature
Used Book in Good Condition
ISBN
0073381101
IsEligibleForTradeIn
1
Label
McGraw-Hill/Irwin
Manufacturer
McGraw-Hill/Irwin
NumberOfItems
1
NumberOfPages
832
PublicationDate
2009-01-30
Publisher
McGraw-Hill/Irwin
Studio
McGraw-Hill/Irwin
