Consuming Dance: Choreography and Advertising

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

Consuming Dance: Choreography and Advertising

Dance in TV advertisements has long been familiar to Americans as a silhouette dancing against a colored screen, exhibiting moves from air guitar to breakdance tricks, all in service of selling the latest Apple product. But as author Colleen T. Dunagan shows in Consuming Dance, the advertising industry used dance to market items long before iPods. In this book, Dunagan lays out a comprehensive history and analysis of dance commercials to demonstrate the ways in which the form articulates with, informs, and reflects U.S. culture. In doing so, she examines dance commercials as cultural products, looking at the ways in which dance engages with television, film, and advertising in the production of cultural meaning. Throughout the book, Dunagan interweaves semiotics, choreographic analysis, cultural studies, and critical theory in an examination of contemporary dance commercials while placing the analysis within a historical context. She draws upon connections between individual dance-commercials and the discursive and production histories to provide a thorough look into brand identity and advertising's role in constructing social identities.
Country USA
Brand Oxford University Press
Manufacturer Oxford University Press
Binding Paperback
ItemPartNumber 9780190491376
ReleaseDate 2018-06-06
UnitCount 1
EANs 9780190491376

Country	USA
Brand	Oxford University Press
Manufacturer	Oxford University Press
Binding	Paperback
ItemPartNumber	9780190491376
ReleaseDate	2018-06-06
UnitCount	1
EANs	9780190491376

Consuming Dance: Choreography and Advertising

You might also like...