Advertising Concept Book (Second Edition)
"More than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goals—namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas."—Adweek
Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches. 450+ illustrations, 280 in color| Country | USA |
| Brand | Thames & Hudson |
| Manufacturer | Thames & Hudson |
| Binding | Paperback |
| ItemPartNumber | 9780500287330 |
| ReleaseDate | 2008-06-23 |
| UnitCount | 1 |
| EANs | 9780500287330 |
