Customer Persuasion: How to Influence Your Customers to Buy More & Why an Ethical Approach Will Always Win!
Product Description
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The item shows wear from consistent use but remains in good condition. It may arrive with damaged packaging or be repackaged.
Customer Persuasion: How to Influence Your Customers to Buy More & Why an Ethical Approach Will Always Win!
- What you’ll learn in Customer Persuasion:
- Why it’s essential to embrace persuasion in marketing
- Why unethical persuasion will kill your business
- How to work out which part of the business needs your attention
- What website, marketing, customer service or product optimisation you need to do next
- Lots of simple ways to increase your conversation rate
Who this book is for:
- Business owners and managers
- Marketers
- Entrepreneurs
- Startups
- Anyone who wants more customers
- Business performance evaluation spreadsheet
- Extended profiles of key case study businesses
- Lists of successful companies whose approach you can model
- Accompanying Customer Persuasion workbook
- A checklist for each Stage of the model
Technical Specifications
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