Deviate: The Science of Seeing Differently

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Deviate: The Science of Seeing Differently

Beau Lotto, the world-renowned neuroscientist, entrepreneur, and two-time TED speaker, takes us on a tour of how we perceive the world, and how disrupting it leads us to create and innovate.

Perception is the foundation of human experience, but few of us understand why we see what we do, much less how. By revealing the startling truths about the brain and its perceptions, Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing.

In his first major book, Lotto draws on over two decades of pioneering research to explain that our brain didn't evolve to see the world accurately. It can't! Visually stunning, with entertaining illustrations and optical illusions throughout, and with clear and comprehensive explanations of the science behind how our perceptions operate, Deviate will revolutionize the way you see yourself, others and the world.

With this new understanding of how the brain functions, Deviate is not just an illuminating account of the neuroscience of thought, behavior, and creativity: it is a call to action, enlisting readers in their own journey of self-discovery.

Country	USA
Author	Beau Lotto
Binding	Kindle Edition
EISBN	9780316300179
Format	Kindle eBook
Label	Hachette Books
Manufacturer	Hachette Books
NumberOfPages	352
PublicationDate	2017-04-25
Publisher	Hachette Books
ReleaseDate	2017-04-25
Studio	Hachette Books

Deviate: The Science of Seeing Differently

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