Do Design: Why beauty is key to everything (Do Books Book 13)

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

Do Design: Why beauty is key to everything (Do Books Book 13)

â€˜An excellent guide to the essence of beauty â€” the freedom to create it and an argument for its power and importance to the soul.â€™ Tim Smit, The Eden Project

So much passes us by, unnoticed. We multi-task, switch between screens, work faster. When was the last time you paused to consider a beautifully made object or stunning natural landscape? Yet this is when our spirits lift, our soul is restored.

Designer Alan Moore invites us to rethink not only what we produce â€“ whether itâ€™s a website, a handmade chair, or a business â€“ but how and why. With examples including Pixar, Apple, Yeo Valley and Blitz Motorcycles, we are encouraged to ask: Is it useful and considered. Is it a thing of beauty?

Do Design will inspire you to:

â€¢Improve your creative process

â€¢Raise the quality and craft of your work

â€¢Consider the experience as much as the product

â€¢Adopt simplicity, utility and honesty as guiding principles

We are creative beings. We love to make things. This book will inspire you to create better things for better reasons. Things that people will love â€“ for a long time to come. Some say beauty is a luxury. But what if it is key to creating a better world for us all?

Alan Moore has designed and created everything from books to businesses. He has a unique grasp on the forces that are reshaping our world and how to creatively respond to them. Working on six continents, Alan has shared his knowledge in the form of board and advisory positions at companies such as Hewlett Packard, Microsoft and Coca Cola, workshops and speaking as well as teaching in institutions as wide ranging as MIT and Reading Universityâ€™s Typography Department, Sloan School of Management and INSEAD. He is the author of four books on creativity, marketing and business transformation including No Straight Lines: Making sense of our nonlinear world (2011). He still works as an artist. He tries everyday to lead a life as beautifully as he possibly can.

Country	USA
Author	Alan Moore
Binding	Kindle Edition
EISBN	9781907974298
Format	Kindle eBook
IsAdultProduct
Label	Do Books
Manufacturer	Do Books
NumberOfPages	128
PublicationDate	2016-04-30
Publisher	Do Books
ReleaseDate	2016-04-30
Studio	Do Books

Do Design: Why beauty is key to everything (Do Books Book 13)

You might also like...