For courses in electronic marketing or e business. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound

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E-Marketing.

For courses in electronic marketing or e business. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. The fifth edition assists all marketers in understanding the Internet and its social media for improving brand images, sales, and profitability.

Country	USA
Author	Judy Strauss
Binding	Paperback
EAN	9780132461849
Edition	International ed of 5th revised ed
Format	International Edition
ISBN	0132461846
Label	Pearson Prentice Hall
Manufacturer	Pearson Prentice Hall
NumberOfItems	1
NumberOfPages	480
PublicationDate	2008-12-01
Publisher	Pearson Prentice Hall
Studio	Pearson Prentice Hall
ReleaseDate	0000-00-00

E-Marketing.